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The Hero-Worshipping Conundrum
Understanding the phenomenon of hero-worshipping and how it makes a society redundant.
What did the Author really fail to understand about ‘The Palace of Illusions’?
The Palace of Illusions, based on the Mahabharata, is more than a book; it's the Indian culture. Misrepresenting its history is a disservice
14 min read
Prathap Suthan on Advertising in 2024
Indian ad veteran Prathap Suthan shared his 35+ year journey, discussed impactful campaigns, and shared thoughts on advertising in 2024.
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Virginity for Sale at $1 Million: The Commodification of Purity
A $1M virginity auction: commodifying the intangible, revealing our obsession with rarity and transactional emptiness. What are we selling?
Decoding Atlantis: The Lost City?
Atlantis, a land of myth and mystery. Is it legend or a lost world like Dwaraka, submerged beneath the waves, waiting to be discovered?
The Religious Endgame
Since humanity's dawn, we've sought meaning through gods. In the 21st century, it's vital to reflect on religion's role in society.
The Rise of AI: Threat or Triumph?
By now, you’ve likely heard the debate: “AI will take our jobs!” Let’s dive into AI's core to see who the real ‘Master is.
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3 min read
Why have GenZ Men Idealised “The American Psycho’s" Patrick Bateman?
Patrick Bateman is Gen Z’s dark style icon—sharp suits, sigma grindset, and nihilistic memes. A satire turned aspirational figure.
4 min read
College Friendships and the Three-Year Test: A Hidden Phenomenon
College life is all about festivals, trips, and friendships. In year one, everyone connects, but an odd pattern emerges—the "Three-Year Test
3 min read
The $20 Billion BreakUp Business
Heartbreak fuels a booming economy of self-care, and retail therapy. Can healing be bought, or is it just lavender-scented capitalism?
3 min read
Digital 'Addas' Are Breeding Intolerance
Kolkata's beloved Adda is the new generation's social media. However social media strays away from the intellectual nature of 'Adda'.
5 min read
Everything Wrong with Gen Z
Critiques of Gen Z as hypersensitive, entitled tech addicts mirror global existential angst in our rapidly changing world.
14 min read
The Coming US Digital Dollar — What it is, and Why it Matters
A new US digital dollar, seemingly imminent, will transform the financial world and digital currency landscape.
2 min read
A Review of Ashneer Grover’s Doglapan
Discover why Ashneer Grover's 'Doglapan' is still a must-read as we near 2024. A lived narrative, not an idealistic success story.
5 min read
A Risky Gamble: NFL and its Legacy of Betting
The NFL's history is closely intertwined with sports betting, as both have shaped each other's paths, from competition to partnership.
4 min read
Do You Feel Sleep-Deprived? Blame Capitalism
Capitalism takes our sleep away without a moment of doubt, and it creates newer avenues for generating more money. Here's how.
4 min read
How Emily Weiss Created a Billion Dollar Beauty Empire with Glossier
Emily Weiss, the genius behind Glossier, revolutionized beauty with innovation and digital prowess, building a billion-dollar empire.
3 min read
Putin' Down Criticism: The Russian Government's Way
Vladimir Putin is now overseeing the Russian Republic for over 22 years, and silencing his opposition through imprisonments/assassinations.
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Jul 3, 20244 min read
The Art of Seduction: Indian History and Bollywood's Influence
Seduction in Bollywood has been a recurring theme, evolving from mere physical attraction to multifaceted expressions, it adds complexity .
May 13, 20244 min read
The Era of War
“I know not with what weapons World War III will be fought, but World War IV will be fought with sticks and stones.”
― Albert Einstein
Jan 21, 20243 min read
The Roman Empire Trend: An Unofficial Mascot for Modern Masculinity
Do you ever wonder why we contemplate the Roman Empire? Well, I certainly do, and here is my perspective on what this trend is all about.
Jan 7, 20244 min read
AI is Not a Story of Tomorrow, AI is Today
We live in the immortalized era of technological revolution. But what does that entail?
Dec 12, 20235 min read
A Quantum Physics Explanation of Manifestation and Law of Attraction: It’s Not BS
This is a quantum physics explanation of Reality. It describes how our manifestations can attract and create reality.
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FEATURE
Understanding the Salem Witch Trials:
A Genocide?
A layperson's general understanding of the word 'witch' would not be favourable. For many, it would conjure images of malevolent old crones, broomsticks, and sinister black cats straight out of a spooky Halloween story. Save for blessed Harry Potter, history, literature, and religion alike have all burdened witches with notions of evil, suspicion and fear.
5 min read
Exploring The Link Between Creativity And Insanity: Why Do Artists Tend To Go Mad?
The trope of the 'tortured artist' links to our association of creativity and insanity- but why do artists have a higher tendency to go mad?
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9 min read
Women Artists of the Renaissance: Redefining the Role of Women in Arts
Despite societal restrictions, women artists of the Renaissance defied gender norms, shaping art and paving the way for future generations.
5 min read
Inside the Mind of Martin Scorsese: A Brief Look at Killers of the Flower Moon
Killers of the Flower Moon, Scorsese's brilliance unfolds in a gripping tale of crime and justice against the haunting Osage Nation backdrop
4 min read
Introducing New Age Fashion Brand HoneyPot Studios
Honeypot Studios, a fashion brand breaking gender norms with inclusive designs. We chat with founder Pragya Jain on reshaping style.
2 min read
A New Age Fashion Brand in India: Alpha & Omega
Brand Watch-Alpha & Omega: A fresh, made in India, forward-thinking new age fashion brand on Imperium's radar.
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