The Art of Seduction: Indian History and Bollywood's Influence

Why Situationships Hurt More Than Long Term Relationships

The Coming US Digital Dollar — What it is, and Why it Matters

Digital 'Addas' Are Breeding Intolerance

Two Worlds Apart? Indians and Indian Americans

‘Kill’ Movie: Bollywood's Foray Into Hyperviolence

EDITOR'S COLUMN

The Hero-Worshipping Conundrum

Understanding the phenomenon of hero-worshipping and how it makes a society redundant.

PHILOSOPHY

What did the Author really fail to understand about ‘The Palace of Illusions’?

The Palace of Illusions, based on the Mahabharata, is more than a book; it's the Indian culture. Misrepresenting its history is a disservice

Imperium Publication Online Art Store. Now Buy exclusively curated art pieces by Imperium in any medium that you like.

Spotify is Actually Evil

14 min read

IMPERIUM INSIGHTS

Prathap Suthan on Advertising in 2024

Indian ad veteran Prathap Suthan shared his 35+ year journey, discussed impactful campaigns, and shared thoughts on advertising in 2024.

3 min read

Digital 'Addas' Are Breeding Intolerance

Kolkata's beloved Adda is the new generation's social media. However social media strays away from the intellectual nature of 'Adda'.

5 min read

Two Worlds Apart? Indians and Indian Americans

Are Indian-Americans and Indians all that different? Read more on how similar the lives of desis abroad and in India are.

3 min read

‘Kill’ Movie: Bollywood's Foray Into Hyperviolence

Director Nikhil Bhat's latest film "Kill" lives up to its name with gory deaths in its 105-minute runtime, but does it defy expectations?

3 min read

Man vs Bear: Why Women are Choosing the Bear

Social media debate on women feeling safer with bears than men in the woods highlights gendered safety fears. Read more to know why!

5 min read

CULTURE

Everything Wrong with Gen Z

Critiques of Gen Z as hypersensitive, entitled tech addicts mirror global existential angst in our rapidly changing world.

Intimacy Wellness Brands Are The New Sex Educators!

GenZ is Grooving To The 80s Beat!

Furiosa: or How to do Prequels Right

'I Remember When' Social Media was for the Aesthetics

Women Who Wheel: The Rise of Female Formula 1 Fans

Business

14 min read

The Coming US Digital Dollar — What it is, and Why it Matters

A new US digital dollar, seemingly imminent, will transform the financial world and digital currency landscape.

2 min read

A Review of Ashneer Grover’s Doglapan

Discover why Ashneer Grover's 'Doglapan' is still a must-read as we near 2024. A lived narrative, not an idealistic success story.

5 min read

A Risky Gamble: NFL and its Legacy of Betting

The NFL's history is closely intertwined with sports betting, as both have shaped each other's paths, from competition to partnership.

4 min read

Do You Feel Sleep-Deprived? Blame Capitalism

Capitalism takes our sleep away without a moment of doubt, and it creates newer avenues for generating more money. Here's how.

How Emily Weiss Created a Billion Dollar Beauty Empire with Glossier

4 min read

BUSINESS

How Emily Weiss Created a Billion Dollar Beauty Empire with Glossier

Emily Weiss, the genius behind Glossier, revolutionized beauty with innovation and digital prowess, building a billion-dollar empire.

How Rigged is the Stock Market Actually?

How Far Can AI Be Integrated Into Small Businesses?

Inflation is the Highest it has been in 39 Years

The Business of Creativity: Why the Creator Economy is Thriving

Why is Netflix getting into Games?

Politics

Indian Student Protests Vs Democracy

Sep 244 min read

The AI Revolution is Here, and India Needs to Step Up Its Game

Aug 44 min read

The AI Revolution is Here, and India Needs to Step Up Its Game

The Democratic Deficit & Lapse – of Municipalities and Panchayats

May 175 min read

The Democratic Deficit & Lapse – of Municipalities and Panchayats

The Sentiments' Say on Foreign Policy

Feb 174 min read

India's Non-Alignment - Not a Legacy Product

Jan 214 min read

India's Non-Alignment - Not a Legacy Product

The Relevance of Geography in Today's Geopolitics

Jan 54 min read

The Relevance of Geography in Today's Geopolitics

Don't Blame the United Nations

Dec 24, 20234 min read

The Soft Power Phenomenon

Dec 12, 20234 min read

The Oil Man’s Wish to Salvage the World from Climate Change

Dec 6, 20233 min read

The Oil Man’s Wish to Salvage the World from Climate Change

A Terribly Scornful Obituary: Henry Kissinger

Dec 2, 20236 min read

A Terribly Scornful Obituary: Henry Kissinger

The Effects of Affirmative Action for Students

Nov 14, 20237 min read

The Effects of Affirmative Action for Students

Climate Change: Are We Too Late To Sustain A Liveable Future?

Nov 13, 20235 min read

Climate Change: Are We Too Late To Sustain A Liveable Future?

Putin' Down Criticism: The Russian Government's Way

3 min read

POLITICS

Putin' Down Criticism: The Russian Government's Way

Vladimir Putin is now overseeing the Russian Republic for over 22 years, and silencing his opposition through imprisonments/assassinations.

Philosophy

What did the Author really fail to understand about ‘The Palace of Illusions’?

Leadership Lessons We Can Learn from Roman Emperors

The Illusion Of Perception: Why We Judge A Book By Its Cover

We are all fans of ourselves...and only ourselves

Stoicism: The Art of Tranquility?

Feature

Jul 34 min read

The Art of Seduction: Indian History and Bollywood's Influence

Seduction in Bollywood has been a recurring theme, evolving from mere physical attraction to multifaceted expressions, it adds complexity .

May 134 min read

The Era of War

“I know not with what weapons World War III will be fought, but World War IV will be fought with sticks and stones.” ― Albert Einstein

Jan 213 min read

The Roman Empire Trend: An Unofficial Mascot for Modern Masculinity

Do you ever wonder why we contemplate the Roman Empire? Well, I certainly do, and here is my perspective on what this trend is all about.

Jan 74 min read

AI is Not a Story of Tomorrow, AI is Today

We live in the immortalized era of technological revolution. But what does that entail?

Dec 12, 20235 min read

A Quantum Physics Explanation of Manifestation and Law of Attraction: It’s Not BS

This is a quantum physics explanation of Reality. It describes how our manifestations can attract and create reality.

Lifestyle

Why Most Indian Men Have a Potbelly?

Is Retail Therapy Really Just Girl Therapy? Debunking the Stereotype

Valentine’s Day Edition: 10 Tips on How to Select Gifts for Partners

Holistic Skincare Solutions That Address Your Issues From the Inside Out

How Does Pinterest Boost Our Manifestation Game?

Who Am I? Media Mogul Quiz

10 Things I Wish I Knew Before College

When Did Travelling become a Hustle?

Pyjamas and Pancakes: The 6 Ultimate Breakfast Date Places in Delhi

Understanding the Salem Witch Trials:
A Genocide?

Salem witch trials a genocide__edited.jpg

A layperson's general understanding of the word 'witch' would not be favourable. For many, it would conjure images of malevolent old crones, broomsticks, and sinister black cats straight out of a spooky Halloween story. Save for blessed Harry Potter, history, literature, and religion alike have all burdened witches with notions of evil, suspicion and fear.