Aditi Singhal

3 min read

LUXURY

The Next Big Luxury Market: Africa

Aakanksha Harsh

3 min read

LUXURY

How Hotel Collaborations with Luxury Fashion became Hot

Karina Gupta

3 min read

CASE STUDIES

Anthropologie’s Resort Wear Line: A Master Move in a Declining Fashion Market

Karina Gupta

2 min read

TECHNOLOGY

How Hermès is Betting on Fungus-Based Biomaterials to Redefine Luxury

Imperium Publication

3 min read

LUXURY

Sleep’s Foray Into Luxury: The Rise of SleepTech as a Billion-Dollar Industry

Vani Kumar

3 min read

FINANCIAL MARKETS

Why Moët Hennessy Should Leave LVMH Behind

Ishita Desai

3 min read

RETAIL

How TikTok Gave Rise to the Million-Dollar Heatless Curler Market

Ishita Desai

3 min read

FINANCIAL MARKETS

Why is Prada Desperate to Acquire Versace in the €1.5 Billion Deal

Ishita Desai

2 min read

READER'S DIGEST

How the Emergence of Quiet Luxury Threw Gucci to the Ground

Varun Issarani

7 min read

CULTURE

Why Do We Care So Much About the Oscars?

Pratik Bansal

3 min read

CULTURE

Why have GenZ Men Idealised “The American Psycho’s" Patrick Bateman?

Bhavya Saxena

3 min read

WHAT IF

What if Interstellar Travel was Real?

Tanishtha Kotian

4 min read

CULTURE

College Friendships and the Three-Year Test: A Hidden Phenomenon

Aditi Singhal

3 min read

PSYCHOLOGY

Why Do You Keep Going Back to your Ex?

Aakanksha Harsh

4 min read

PSYCHOLOGY

A Perfect Match—or a Perfect Manipulation? Love Bombing and Mirroring

Aditi Singhal

3 min read

READER'S DIGEST

Virginity for Sale at $1 Million: The Commodification of Purity

Khushi Mohunta

10 min read

CASE STUDIES

Which Spotify Personality are you?

Aakanksha Harsh

4 min read

PSYCHOLOGY

What Does a Crush Reveal About You?

Aditi Vats

3 min read

CULTURE

The $20 Billion BreakUp Business

Tamanna Agarwal

6 min read

PSYCHOLOGY

Why Situationships Hurt More Than Long Term Relationships